Maclean’s – Shoal Lake 40 grabbed national attention when its members used a brassy campaign tactic, protesting outside Winnipeg’s Canadian Museum for Human Rights in 2014 to point out a glaring contradiction: the water flowing through the museum’s taps came from an isolated community without clean water and a road. Hundreds marched on the city’s streets, supported by dozens of churches and the popular Christian musician, Steve Bell. In 2016, the three jurisdictions agreed to cost-share the $30 million road.